The audience of press and analysts laughed when Tom DeVesto, Chairman and CEO of Tivoli Audio, joked that the company had been introducing its all-in-one CD/AM/FM music system for two years now. It’s true. The product was first announced at the company’s annual luncheon and line show in 2004. But DeVesto says his company is now ready to ship the unit in the Fall for a price of $599.99. But another product may take its place in the “coming soon” category—an HD radio.
It seems a natural progression. Tivoli, a radio company made good by its first product, the Henry Kloss-designed Model One table top radio, has already expanded beyond analog technology with models featuring digital tuners, satellite radio and iPod integration. So why not have an HD Radio model?
Indeed, the company showed a prototype model, which it may be selling by the holiday season. However, DeVesto, who admits that his company cannot ignore HD Radio, is still lukewarm to the technology. “The consumer benefits are somewhat questionable,” he said, citing the small amount of content available and consumers’ general satisfaction with current FM. “The technology has some maturing to go through.” Wether or not the radio will ship at the end of the year is “not a done deal,” but if it does the design will look similar to the Sirius Satellite Radio model (a mono speaker mounted on the top of the unit, with a second speaker available optionally) and have a price point around $200.