Survey: Customers Ready for “Store of the Future”
Shoppers around the world are ready for the in-store retail innovations of the future, including touch screens in dressing rooms and biometric payment. That’s according to a survey released this week by TNS Retail Forward, called “New Future in Store.”
Of U.S. customers, the most popular future product was interactive, “smart” shopping carts.
The survey asked customers how interested they are in certain technologies that either don’t exist yet or only exist in their infancy. The survey found that 79 percent of those asked, worldwide, believe they will see both social networking shopping Web sites and collaborate product development by 2015. Also breaking 70 percent were group buying, product information delivered straight to mobile phones, and interactive dressing room help.