To Beat Amazon, Google Needs To Give Their Assistant Away For Free
The rat race to become king of the digital assistants is apparently so close that Morgan Stanely analyst Brian Nowak believes the only way Google can upend Amazon is by giving their Google Home Mini away to every home in America.
Before we go passing judgment, let's unpack this advice that would otherwise be a race to the bottom for anybody but Google.
First and foremost, can Google's parent company Alphabet would have to cough up about $3.3 billion. For context, Alphabet has surpassed Apple with a $551 billion valuation, so yeah they can "afford" it. Even more shocking, Nowak calls this a "small price to pay" to dominate the market. He also estimates this will ear about five times that amount over the next five years through profits generated from retail search units.