Today I Learned that Free Shipping Day is a Thing
Retailers love being able to promote all sorts of innocuous and far-out-there holidays if it means being able to drive a few more sales. That’s especially the case around the holidays. So, it came as no surprise to me that I learned of yet another holiday-time shopping extravaganza aimed at bringing consumers’ credit cards out of their wallets in order to make a purchase—Free Shipping Day.
What did surprise me, though, is that this day has something of a storied history—at least according to the official website of the “holiday.” As they tell it, Free Shipping day has actually been around since 2008, and it was started by an internet entrepreneur named Luke Knowles. Knowles, as the story goes, noticed that online shopping seemed to drop off around December 10 as consumers turned back to brick and mortar to complete their holiday shopping.
The reason, as it’s cited, was an unfounded fear by the consumer that ecommerce retailers wouldn’t be able to fill their online orders in time for Christmas—or that the customer would have to pay an arm and a leg in shipping and handling to ensure that their gifts would arrive in time. To help combat that mindset, Knowles decided to found Free Shipping Day, which serves as that last-minute safe haven for online shoppers looking to get their gifts in a timely manner and at no extra cost to them.