TomTom Eyes Action Camera Market
With the camera that brought TomTom to major prominence, standalone GPS, mostly defunct, the company is pivoting to a new category: The GoPro-dominated action cam market.
TomTom this week announced the arrival of the TomTom Bandit Action Camera, which allows easy video editing and sharing from the camera itself. It also bills itself as the first camera of its kind "to come with a built-in media server."
“We know that the biggest frustration people have with action cameras today is the time and effort it takes to edit,” Jocelyn Vigreux, President of TomTom, Inc., said in a statement.