Too Soon? One Store Shows Ledger Displays
Actor Heath Ledger only passed away two days ago, but some retail stores have already begun arranging movies and other Ledger-related products in “tribute” to the late movie star, setting off cries of “too soon!” from many quarters.
According to VH1’s “Best Week Ever” blog, a makeshift table display of Ledger-starring DVDs, including “Brokeback Mountain,” “10 Things I Hate About You,” and “Lords of Dogtown,” was spotted at a Best Buy location in the San Diego area, less than 24 hours after the 28-year-old actor was found dead in a New York apartment.
The display included the sign “remember a great actor through his great performances,” but questions were raised as to whether doing so, so shortly after the actor’s death, was in poor taste. It’s a well-established phenomenon the death of an artist or performer leads to a renewed interest - and greater financial value- in the person’s work. Going forward, store managers will have to learn how to walk the fine line between opportunity and exploitation.