Toshiba Goes Online with HD DVD
Since the beginning, certain minimum specs have been in place for HD DVD players, and foremost among them has been the requirement for the units to be upgradeable via Ethernet. That Ethernet port is now going to be utilized for interactive content, says Toshiba, found only on the HD DVD format.
The latest firmware update supports “improved network connectivity for downloading web-enabled content” says Toshiba. At a press conference in NYC’s Tribecca Cinema Gallery, Universal Studios VP of HD marketing Ken Graffeo demonstrated some of this interactivity. Among the possible interactive options include the ability to partake in interactive poles, submit your favorite movie scenes to a community page, download new trailers or bonus features and retrieve keys to access special locked content.
During a demo of the HD DVD version of 300, viewers were shown the ability to select and purchase cell phone ring tones through the HD DVD menu. Another intriguing option was the ability to view a picture-in-picture option in which one picture shows the final scene and the other shows the blue screen version before the special CGI effects had been added.