Toshiba to Sponsor New Years' Eve in Times Square
Toshiba has been named the exclusive sponsor for the Official Countdown of the Times Square 2011 New Year's Eve Celebration. Toshiba's screen in Times Square is directly below the Times Square ball that drops during each Dec. 31 celebration.
Toshiba has also helped develop an official Times Square Ball app.
"There's nothing like New Year's Eve in Times Square and Toshiba America is thrilled to be an integral part of the festivities," Eddie Temistokle, Senior Manager, Corporate Communications & CSR, Toshiba America, Inc., said as part of the announcement. "We're looking forward to counting down to the new year with more revelers than ever before in history."