Toshiba Launches New Product Site
Toshiba on Thursday announced, through its Digital Products Division, that is launching a new Web site meant to showcase its consumer and business products. The new site will focus especially on laptop computers, mp3 players, mobile computing and projectors.
The purpose of the Web site, the company said in the announcement, is to provide more assistance to users in doing research to select the product that is right for them. Once they have picked the right product, they are then redirected to the company’s primary e-commerce site, www.toshibadirect.com
“We are confident this new approach will be extremely beneficial to visitors and give Toshiba the opportunity to further demonstrate its position as a leading innovator in the laptop market,” the division’s vice president of marketing, Jeff Barney, said in a statement issued by Toshiba.