Toshiba Launches Ultrabook, New Luxury Brand
Toshiba this week announced the launch of a new luxury brand called Kira, as well as the first product in the brand, the Kirabook ultra book.
The Kirabook sports a 13.3-inch diagonal display and runs Windows 8.
“At the core of the KIRA brand are products derived from inspired engineering,” Carl Pinto, vice president of marketing, Toshiba America Information Systems, Inc., Digital Products Division, said as part of the announcement. “Products that will carry the KIRA name will be more than a collection of the latest hardware technologies, but a statement of craftsmanship, fit and finish, and features built for the consumer’s benefit, not technology’s sake.”