Toshiba’s New Enterprise: Super Thin Bezel LCD TVs
Starship Toshiba wants to boldly go where no consumer electronics manufacturer has gone before--or something like that. Dressed in Star Trek costumes in honor of the company’s upcoming Star Trek HD DVD promotion, Toshiba’s Scott Ramirez and Jody Sally introduced the company’s new line of flat panel TVs and HD DVD players.
Ramirez first pointed out a few industry stats to emphasize the fact that the rear-projection TV business is nearly over while LCD is surging. He particularly pointed out that the 46 and 47 inch size is seeing a big upward curve due to better pricing and greater availability of product. He noted that recently Toshiba reached the number 3 marketshare position in 40 to 42 inch LCD flat panels.
The company’s major new introduction of REGZA-branded LCD TVs is the Super Narrow Bezel line, what Toshiba called the world’s thinnest LCD TV. The new 1080p line trims back significantly on the footprint of the TV while maintaining the viewable picture size. The bezel is less than one inch thick, which allows a 40-inch TV to fit in the space of a standard 37-inch. In addition to the trimmed down design, the new Super Narrow line includes 10-bit panels, xvYCC signal support, dynamic back light, HDMI-CEC support and a wide color gamut. Theyíre available now for $1,899 and $2,499.