Towns: Why New Age Armed Dealers with Channel Stats
Fred Towns, New Age Electronics president, spoke to Dealerscope about some fresh approaches that were taken at this year’s New Age Retail Summit, along with discussing new vendors, emerging technologies and the buzz he got from the 100 dealers who were represented at the event July 19 and 20 at the Loews Hollywood Hotel in California.
The Vendor Pavilion, for one thing, was unofficially accessible to dealers on the night before the Summit opened, during the pre-Summit reception. “We let them go through leisurely,” Town said. “We got exactly what we were hoping for, because people enjoyed it, they didn’t feel pressured, and they had a chance to have longer, deeper conversations with vendors. They migrated to what they thought was interesting, and did more networking where they were getting to meet people they probably couldn’t have during the Vendor fair.”