Towns Touts New Age Programs at SYNNEX Conference
New Age Electronics president Fred Towns exhorted dealer attendees at New Age’s Executive Dealer Summit Thursday to take full advantage of the co-location of his division’s show with the SYNNEX National Conference. “We debated about having the dealer conference with the national conference, but I’m glad we did it,” he said, encouraging his group’s members to network and exchange ideas with their counterparts in SYNNEX.
Towns said that New Age’s growth as an industry group has far outpaced the two percent growth of the electronics industry, with business for members trending up about 12 percent so far this year. He gave a broad outline of some of the assists New Age is making available to its customers to help them stay relevant in an ever-changing retail landscape.
Among the services offered is product bundling. “It’s very difficult to do at the manufacturer level, but we have the tools to help,” he said, estimating that New Age would provide 1.5 million bundles – “hundreds of millions in business for us” this year. New Age also builds custom-tailored shippers for clients. “It’s a great way to manage a product story” for both retailers and vendors, he said.