Toy Fair 2019: WowWee Takes Interactivity to New Levels
The 2018 TOTY (Toy of the Year) Fingerlings inventor WowWee was at the New York City-held Toy Fair this week, showcasing even broader iterations of interactivity with “creative collectibles” that are poised to start rolling out and will continue their journeys to retail shelves throughout 2019 – and many of which carry the sweet spot suggested retail price point of $14.99.
Hitting the market in October at $14.99 and suitable for ages five and up will be the company’s Pixie Belles - unicorn-horned dolls that alert their owners to their mood based on the color of their lit-up horn. They attach to clothing and can be activated to spin in any of seven dance modes by loud talking or hand-clapping. Further, besides responding to sound, they react to touch and motion. The dolls come with interchangeable tails that can double as bracelets, keychains and scrunchies.
Also spotlighted at Toy Fair: WowWee’s Pinkfong Baby Shark line, released in wake of the Baby Shark children’s song, which has gone viral. (For those who are unfamiliar, check out YouTube, where one of the song’s videos has been viewed over 2.3 billion times to date.) WowWee secured an exclusive licensing agreement with Pinkfong and released the Baby Shark Dancing Doll, Song Dolls, and Song Cubes for the 2018 holiday season. An upcoming future release, Baby Shark Hand Puppets, can “speed sing” the Baby Shark tune with the speed of its delivery regulated by hand motion.
New to the Fingerlings line are Narwhals, equipped with motion sensors and mood horns that light up in various color when the creatures are interacted with. When petted, Narwhals will flap their tails and blink their eyes, and plant kisses on their human companions when they press the Narwhals’ face to their cheek ($14.99; March availability).
The S.W.A.K. line of lip-shaped keychains in multiple colors and patterns that makes kissing noises when the sensor detects the holder’s cheek was also on view (prices start at $5.99; available now). The keychain is packaged with a collectible postcard and sticker and a top slot can be used to display a favorite photo or card.