TRACE reports on Consumer Preferences on PDAs, PVRs and IPGs
By David Dritsas
A company called TRACE Strategies released three reports from its new "Retail User Tracking Index." These reports measure and track the opinions and experience(s) of consumers who have used and tested Color Handheld PC Devices, a personal video recording services and interactive program guides.
Last week the Cambridge, Mass.-based company released a taste of some of its findings. For color handheld PC devices TRACE found that, "There is a greater than 50 percent chance that Sony's CLIE, Palm's m505 and Handspring's Visor Prism, will be bought by our consumer sample at the $400-$499 price level. Among all the devices, consumers are most sensitivity to a price increase for Compaq's iPAQ device."