Transforming the Home Furnishing and Remodeling Industry Through a Co-Operative Approach
Family businesses can be found throughout the home furnishing and remodeling industry whether it’s flooring, tiling, furniture, home contracting, or interior design. As is the case with many other industries, however, big box retailers and consolidation within the industry have taken a big piece of the market, making it anything but a fair fight for local or regional businesses.
There’s a lot at stake in this David versus Goliath struggle. For small business owners it starts with a passion to own and grow a business, a desire to remain autonomous and control their own destiny, and a commitment to personalized and localized service to customers. The roots can easily be several generations deep.
What can be missing, however, is the knowledge and access to all the business tools that can help a business to operate more efficiently and market itself more effectively. So, too, can the leverage of purchasing power and other economies of scale enjoyed by large national chains.
Del Williams is a technical writer based in Torrance, California. He writes about health, business, technology, and educational issues, and has an M.A. in English from C.S.U. Dominguez Hills.