Transshipped At A Cost
The company's client base is expanding to other manufacturing segments, including performance automotive, professional DJ and lighting and comp-uter software. For its services Net Enforcers charges a setup fee (to pre-load product data and images into its system, for example) that can range from $500 to $3,000, and monthly fees of $500 to $5,000 a month, depending upon the severity of the problem. "When we initially price (the monthly fee), we don't price it on day one abuse," Cohen says. "We price it at the target point."
Going, Going, Gone!
Some auction and reseller Web sites attempt to give vendors tools to monitor and control unauthorized sale of their goods. For example, eBay's verified rights owner (VeRO) program helps vendors report auction listings that infringe on their intellectual property rights.