Transshipped At A Cost
Kudos for Tort Tactics
Some manufacturers have been successful in reducing transshipping of their products. The fix is neither easy or cheap. At the MERA KnowledgeFest 2004 held last month in Louisville, Ky., the Mobile Enhancement Retailers Association honored Polk Audio as MERA's Outstanding Industry Supporter and Ally Against Transshipping. It's a new award proposed by MERA's board of directors—one that MERA Executive Director Rick Mathies thinks might become an annual award.
"It's something that retailers always bitch about: 'When can we do something about transshipping?'" Mathies says. He explains that MERA honored Polk because "They have done what no one else has been able to do up until now."