The Innovate! Conference, presented by the Consumer Technology Association (CTA, formerly CEA – the Consumer Electronics Association), spanned a host of topics it its run early last week at New York City’s Grand Hyatt.
The opening day sessions included Millennials – You’re Trying Too Hard, a presentation by Lindsey Roeschke, consumer strategist for CEB Iconoculture, She suggested several strategies for connecting with Millennials which included an admonition not to try to market to that demographic. “It’s a losing game,” she said. “Acknowledge and accept that diversity in this generation is real, and not going anywhere.”
A “Five Technology Trends to Watch” panel addressed emerging areas that could significantly impact the CE market: contextual awareness, the new face of retail, smart homes, how tech is transforming Hollywood and smart cities. That panel touched on the Millennial demographic as well, with Alec Ellison of global investment banking firm Jefferies pointing out that “Millennials are much more comfortable sharing personal information.” Panelists noted that drones and virtual reality are two techs that will be at the forefront of consumer notice in 2016.