CTA president and CEO Gary Shapiro moderated a panel entitled “Keeping the Spirit of Innovation Alive in Your Company,” where executives from Ford, Monster and AT&T offered strategies for inspiring creative thinking in large companies.
Keynoters spoke on each of the two days of sessions. Day One’s Mark Randall, chief strategist and vice president of creativity for Adobe Systems, talked of finding and fostering innovators in the workplace.
The keynoter for Day Two was Yahoo Tech founding editor in chief David Pogue, who presented an overview labeled “Disruptive Tech: The Unrecognizable New World of Tech and Culture,” where he discussed tech’s impact on society, culture and the latest tech trends. He noted that “this is the first time [in history] we’re all online, all the time.” Pogue also made light of the phrase “Internet of Things [IoT],” which he labeled a “contorted expression – it’s the worst name” for what is essentially “ordinary objects that have now become networkable.” About the many disruptive technologies and businesses that rely on society’s networked and handheld devices to work – he cited Uber, now in 300 cities, as an example – he said, “the genie is out of the bottle. And we’re not going back.” Other subjects he broached with amusing commentary included robots, which will become autonomous to the point that “they will be taking care of us when we’re 100,” the cloud, Web 2.0, wearable tech, and self-driving cars.