TruAudio Goes Factory Direct
TruAudio announced Tuesday that it will go to a factory-direct model effective next month, using four U.S. sales regions.
The announcement is concurrent with the opening of a new warehouse in Charlotte.
“We have a lot of incredible eastern and southern dealers who have supported us for many years. We owe these guys. This warehouse is in direct response to their requests to access quality TruAudio and our other Forge products more quickly,” TruAudio President Bryan Garner said as part of the announcement. “With this new shipping point, we will be able to hit most of the eastern U.S. in one to two days. Raised in North Carolina, it’s personally rewarding to be able to quickly provide excellent audio products to the southeastern areas from my home state.”