True North Initiative Launches Site
The True North Project, a grassroots initiative of 12 volt retailers and others in the industry led by former MERA executive director Barry Vogel, has announced the launch of its new website, at www.truenorthproject.com.
The site features information about the project as well as tips for promoting a 12 volt specialty retail business. The group has also launched a Facebook page. The first TNP event, called "Because the Music Matters," will launch June 11.
The project also said that it has formed a charity partnership with the National Center For Missing and Exploited Children (www.missingkids.com), in which the Center will be the featured charity in fundraising events taking place this year.