We’ve done all of the rumor mining, analysis, and complaining about potential $1,000 iPhones that we’ve been able to muster in the run up to today, September 12, 2017. Now, we get to sit back, furiously type notes, and push out even more content while Apple CEO Tim Cook takes the stage for the company’s annual September event.
So, here’s a quick rundown of everything you need to know about today’s event, how to watch it, and what to expect.
- When: TODAY! It all kicks off at 10 a.m. Pacific, 1 p.m. East Coast.
- Where: This will be the first Apple keynote to take place in the brand-spanking-new Steve Jobs (R.I.P.) Theater just outside of the brand-spanking-new spaceship campus.
- How to Watch: Apple has a homepage set up for the event. But in order to stream it live you’ll need to be an iPhone, iPad, or Mac user running the Safari browser; Apple TV owners (2nd, 3rd, and 4th gen only) can view the event from the Apple Events channel; and Windows 10 PC owners can watch from the Edge browser. Plenty of consumer sites (The Verge, CNET, and others) will be on hand live blogging the event, so be sure to check those out as well.