Tuesday in CE: Amazon Three-peat as Google, Apple Tumble in Harris Repuation Poll
In maybe the worst outing yet, Google and Apple fell a combined 44 spots in the annual Harris Reputation Survey that ranks brand reputations. Conversely, Amazon has held the top spot for the third year in a row, slipping to second place only once over the past five years.
But what is the Harris Poll exactly? In a nutshell, it's a way to rank a corporate reputation into tangible business value. Their model uses reputation as a variable - not an endpoint - and measures it against modern culture perception. Positive scores are influenced by workplace environment, emotional appeal, quality of products and services, social responsibility, leadership, and, of course, financial performance.
"More than ever before, the American public has more insight and engagement with the companies they do business with. This exposure can have polarizing effects that can compel business leaders to take public stands on issues important to their stakeholders," the Harris Poll website says. "A company’s reputation is foundational."
With that in mind, is it fair to make a one-to-one comparison that Google and Apple are no longer reputable, or at least less reputable brands? Well not exactly.
John Gerzema, CEO of the Harris Poll, told Reuters in an interview that Google and Apple "are sort of in valleys." He explains that their low rankings are likely because of a general sense of complacency for "attention-grabbing products."
That isn't to discredit their line of smart speakers or smartphones; it just doesn't have the same je ne sais quoi as Google Maps or an iPod did when they were released. Which is also why Tesla moved to the third spot on the podium, jumping from 9th to 3rd thanks to the Tesla Roadster aboard a SpaceX rocket.
“He’s a modern-day carnival barker - it’s incredible,” Gerzema said of Musk.“This ‘The Right Stuff’ attitude is able to capture the public’s imagination when every news headline is incredibly negative. They’re filling a void of optimism.”
Maybe iPads and Google Docs aren't exactly as flashy as the smartest car in the world strapped to a rocket, but that's the kind of thing that gives weight in the poll. In fact, Harris Poll relies on general perception by ranking two companies using a nomination phase. They asked 4,244 adults 'of all the brands you're familiar with, who has the best reputation overall?' Then 25,800 adults rank the top 100 named brands from the previous phase.
On the one hand, it's a glorified popularity contest. On the other hand, it's a crystal clear look into the general perception of innovation and value among the CE industry.
Trump Weighs in on Broadcom, Qualcomm Takeover
Ready for the newest segment of 'Who Wants to Own a Chipmaker?'
President Trump has issued an order blocking any merger of the two giants, stating "credible evidence" that the Singapore-based Broadcom "might take action that threatens to impair the national security of the United States."
Yesterday, we talked about Broadcom moving their HQ to San Jose, California, to not only sidestep U.S. Foreign Affair agency's but also to counteract any points claiming that this will meddle with federal security. Broadcom also notes that their executive board is comprised mainly of Americans, so there really shouldn't be a conversation of trust.
For the record, this isn't the first time Trump has blocked an Asian-based takeover, preventing a Chinese state-owned firm from acquiring Lattice Semiconductors back in September. In the case of Lattice, CFIUS and the president decided “the transaction poses a risk to the national security of the United States that cannot be resolved through mitigation,” the Treasury said in a statement.
Either way, Broadcom will complete its transition in the coming weeks, and they seem ready to fight Trump's order.
The Best of the Rest of the Net
Just... just look at these headphones. I think we've had enough internet for the day.