Tuesday in CE: A Single-Day Spending Record was Set on Cyber Monday
Though it fell roughly $1 million short of the projected total, Cyber Monday was still an absolutely, overwhelmingly, undeniably successful day for online retailers. According to early reports from Adobe Insights, consumers spent roughly $6.59 billion (just shy of the projected $6.6 billion) during the course of the day.
That makes Cyber Monday 2017 the largest day of online shopping in U.S. history. Spending was up 16.8 percent over last year.
According to the firm, toys, handheld electronics, and apparel merchandise were what drove the record-setting spending. Top products included Google’s Chromecast, iPads, PlayStation VR, and Hatchimals. Additionally, Adoe found that the top 100 U.S. retailers drove 80 percent of all online transactions—which might not read too well for the little guys out there.