Tuesday in CE: Walmart Leveraging Stores in Battle with Amazon
In it’s continuing retail power struggle with Jeff Bezos and Amazon, Walmart has been able to regularly go to the well and leverage a key part of its business as it seeks to recapture lost sales: its massive network of stores. We’ve seen this tactic before with the company’s pilot delivery program that utilized in-store employees.
Now, though, the company announced a new initiative—Mobile Express Return—that seeks to take the stress out of one of the most common retail interactions today. The Mobile Express Return program is a way for Walmart to further blur the lines between its online and offline shopping experience. Additionally, it promises to make the return process, which can be one of the most stressful situations for employees and shoppers, something that takes only about 30 seconds.
Sure beats having to print out a return label, repack, and ship out an item.