As a PlayStation lifer, it’s not easy for me to say this, but with the launch today of the Xbox One X there might not be a more complete or powerful gaming console on the market right now. The specs speak for themselves—the One X has a custom x86 core processor that was clocked at 2.3 GHz, 12 gigs of ram, and 1TB of storage. The only number the PS4 Pro matches on is storage, while the rest lag behind.
That’s all good and well for Microsoft, but with a $499 price tag, an uninspiring set of titles ready at launch, and a consumer base that has been far from enthused, could the Xbox One X save the company’s video game business?
The promise of the system is that it has the potential to match the performance of some of the best gaming PCs out there at a price that comes in half as high as what a consumer might spend on a gaming-ready desktop. Additionally, the 4K-ready system can serve as the media centerpiece for a home entertainment system (one that’s wired or wireless). But it still feels lost somewhere in the middle. It’s priced above what a run-of-the-mill video gamer might be willing to pay for a new console in 2017, and the low price tag and lack of real heavy gaming testing yet might make a PC gamer shy away from this “low priced” option.
That said, early reviews of the system have been positive.
“Microsoft has a lot of reasons it needs to be this bold. Sony is winning this console war,” The Verge’s Tom Warren wrote in a review. “Microsoft is answering those old complaints with the new Xbox One X. It’s a smaller, sleeker, faster console than the original, and it’s easily more capable than the PS4 or PS4 Pro (Sony’s 4K console) in terms of raw power. … Microsoft promised the best hardware, and it delivered — but that’s nothing without games.”
Selling to Shoppers
— GfK (@GfK) November 7, 2017
Too often, shoppers leave stores empty handed—either taking their money elsewhere or simply deciding not purchase something for one reason or another. In a recent real-world shopping study, market research firm GfK found that 62 percent of shoppers would approach a particular shelf in search of an item only to walk away without purchasing that item.
Retailers, according to GfK, need to give shoppers a reason to buy. In their write-up, the firm offered some hope and advice to retailers.
“Retailers can help shoppers make the right decision – that is, to buy rather than walk away,” U.K. Head of Shopper James Llewellyn wrote. “When our client added point-of-sale material (POSM) to the category we described above, conversion significantly improved. This promotional activity succeeded in helping the shopper understand the choices available to them. By observing shoppers in situ, we have been able to demonstrate a clear link between proactive category marketing and increased sales.”
More CE News
- Broadcom Ltd. has approached Qualcomm Inc. for a possible acquisition deal estimated to be worth $103 billion. If Qualcomm even entertains the possible takeover, the deal is likely to face serious legal scrutiny.
- Digital Trends published a really interesting profile of the individuals behind the creation of the low-cost and highly-successful PC solution Raspberry Pi.
- The affordable Vizio M-Series TV gets reviewed.