TV Executives on 4K UHD & OLED
In the second part of our vendor round table (Part 1 appears in the July print edition of Dealerscope), major TV suppliers discuss how dealers can best couch 4K, and give their views on the OLED category’s present and future potential.
DEALERSCOPE: What are consumer misconceptions about UHD, and what are you doing to help your retail partners clarify the technology and promote your UHD sets? How can the industry avoid making similar presentational missteps as occurred with the 3D rollout?
Rey Roque, Senior Vice President, Marketing, Westinghouse Digital: Consumers will see the value in the pixel density – much like what’s happening in smartphones and tablets. They’ll see the value in user-generated content, as 4K cameras become more widely available and lower in cost. There’s a lot of PC-based content and digital camera content that can benefit from this. Immersive gaming, which requires you to be closer to the screen, will also help drive adoption. We don’t think 3D and UHD are similar pitches. 3D was burdened with the glasses, and you really needed 3D-authored content. We think that decent upscaling, within or external to the set, can make UHD practical for a variety of existing 1080p content.