To mark the one-year anniversary of the commercial launch of 3D TVs, Dealerscope asked manufacturer executives for their reflections on what went right, what went wrong and what the future holds for the technology and other aspects of the TV industry. The execs detail their strategies for how they will promote, explain and clarify the technology, as well as their plans for pushing the multitude of connected permutations that will make up the bulk holiday sales. Please see next month's Dealerscope for the second part of the interviews.
DEALERSCOPE: Sales of 3D sets fell short of industry expectations last year. What lessons did your company learn from that and how will you apply those lessons to future rollouts?
Michael Fasulo, Executive Vice President, Sales Operations, Sony Electronics: The industry forecast from day one was flawed. I always felt the real sales opportunity of 3D was going to take a couple of years to develop, at least. And that's panning out to be true.