For us, from an ecosystem point of view, one area of 3D that's compelling is personal content. No one has been able to demonstrate that like Sony. Our 3D camcorder is coming to market, and that fulfills the total ecosystem. Consumers are very aware of movies but if you haven't seen 3D personal content or gaming, you haven't really experienced 3D. You'll see us focus many activities on the shopfront, where the consumer engages. We'll work with retailers on engaging consumers largely through independents to come up with programs and merchandising whereby they can show the total ecosystem, including personal content and gaming.
One challenge is that many independents don't carry gaming, so we'll work with them on ways to get them into that business without having to take a large inventory position on a category that's not their bread and butter. We're getting a great response to this. And the same will be true with Internet-connected devices. When you look at connected devices from Sony, it's such an important product, starting with TVs, Vaio, our Blu-ray players, our tablet coming out, our MPEG4 cameras. There's quite a story to tell the consumer so we have to work with the specialist.
We have training modules and our CyberScholar program that salespeople on the retail floor can sign up for. We're putting together some great online videos that we syndicate so the retailer need only give us access to their website to syndicate the content for consumer use as well as for the salespeople. To cap it off, we'll have a really exciting fall promotion that's going to all touchpoints. DS