Scott Ramirez, Vice President, Product Marketing & Development, TV and Digital AV, Toshiba: Software always drives hardware. If you look at the video game industry, people buy consoles because they want to play games. It's the same with a DVD player purchase; it's because they want to watch certain movies. In the case of 3D, though, the hardware came before the software. The biggest mistake the industry made was asking people to pay a premium for a feature they couldn't really use immediately. I don't know that the industry learned any lessons for that because we're still doing it, to an extent, although premiums are reducing. Software is still the driving factor.
Frank DeMartin, Vice President of Sales, Mitsubishi: The No. 1 thing is: don't have unrealistic expectations. It seems like when every new technology comes out, that's the case with the industry. I think it's also a result of the fact that we're still a manufacturing-oriented business and volume's important. Some of the early predictions were very high, and when the industry fell short of that, everyone realized the expectations were out of line.
However, it perfectly met our expectations. Mitsubishi accounted, by our calculations, for almost 30% of the 3D market last year, in terms of sell-in product to dealers. Pretty much all we sold was 3D or 3D-ready, on the DLP side. On the LCD side, we didn't have 3D then. The great thing with DLP is that you really don't need to pay a premium for 3D. That worked to our advantage last year.