Another lesson learned, at least in the inaugural year: bigger is what sold better. We sold out of our larger-screen sets whereas we had availability of 42-, 46- and 50-inch screen sizes, which were not as strong sellers as 54-, 58- and 65-inch. As the technology becomes more mainstream, I think you'll see more adoption in the smaller sizes. For 2011, we're now offering three different 3D series, all available in the largest sizes: 55-, 60- and 65-inch.
Mark Viken, Vice President, Marketing, Sharp: The industry needs to focus on delivering 3D content and the whole industry needs to focus on promoting content so people will want to pick up the hardware to watch it. It's a chicken-and-egg story. Also, part of what the industry learned was that end users thought these TVs were '3D only' and didn't know that they played 2D content. So it's incumbent upon all of us to show that these are great, fantastic 2D televisions as well. The industry learned, I think, that you don't necessarily lead 100% with 3D, but present it as a great feature as part of a great 2D television.
Retailers and manufacturers have to work harder educating consumers, and I think movie content will help do that, as well as gaming content, which has gained a bit more traction.