Sanduski: Panasonic launched 3D televisions through Magnolia Home Theater stores. There are about 330 of them, which are inside Best Buys. The reality is, we launched inside those sections, which are very well-staffed and very well-trained and offer many of the characteristics of an independent retailer. At the same time it gave us nationwide coverage with one account. So yes, there's always that Monday-morning quarterbacking going on; if you launched through a collection of independent retailers, would the launch have been any different? Where I come down on this is, in an ideal world, we might have launched more broadly from the start, but I'm still very proud of how MHT launched the product inside the Best Buy stores.
I do want to stress the importance of the independent retailer. For 2011, we've specifically designed our top two series of 3D televisions: our GT and our VT series, which are very much targeted to be merchandised through independents. We're giving them lines they'll really be able to merchandise well.
Fasulo: I'm a huge fan of the independent. Since taking on this role, we've dedicated lots of programs to them. It's a channel that we need to support. That said, you have to look at what you're launching. You need all touchpoints with something as complex as 3D, if you're launching something with great scale. What independents do that we can't forget is they have a very good one-to-one touchpoint, around demonstration, education and multiple consumer engagements leading to purchases. I don't think the industry treated it as such from the launch. There's a significant amount of value in the specialty channel. But when you're going for mass market, you need also to include other channels. Now, all touchpoints are coming up to speed, and we're seeing better success. Content is building, and there are new applications and retail floor engagement. It's moving in the right direction, and quickly.