Viken: In 3D, we're just launching a great display unit with easier access to powered-on glasses all the time so the consumer doesn't have to figure out where the power button is, especially when there's not a salesperson around. I'd say we're more focused on in-store training with our field team, and from a merchandising standpoint, have customized materials for impact in "the last three feet."
Das: It's a shared responsibility between manufacturers and retailers. I'd assert that collectively, manufacturers and retailers did not do a stellar job educating consumers on the benefits of smart TV in the past. In 2011, collectively, both are taking great steps to improve consumer awareness.
Samsung's focus of its first-half ad campaign is on smart TV. For us this year, it's an umbrella term referring to the connected TV experience: full web browser, apps, and in addition, we use the term to describe the immersive experience consumers receive when viewing 3D content. And it also encompasses design; this year, we have our ultra-narrow bezel on our premium product, just .2 inches wide, which also contributes to an immersive experience. At retail, we're working with our partners to develop merchandising solutions that allow consumers to experience live smart TV, wherever possible, with an Internet connection.