I'll give you my favorite one-person survey: last year, I went home and asked my wife what she'd do if I said I was bringing an Internet-connected TV home. And she said, 'Great, you'll be doing your emails in bed.' Her perspective on an 'Internet-connected TV' was that it would be an invasion on her downtime. We need to be careful about what the value is to the consumer and how we can speak more to that, about what they get when they are connected. That's what our training is about.
We've invested tremendously in a group to go in-store for specific trainings to talk about those things. We've worked hard on our digital assets in how to train consumers before they come in, in our online presentations. We've worked to take that information and put it in our on-floor demo loops.
For our smart TVs, we focus on the user experience. All have three things in common: they're connectable out of the box; they have our home dashboard where we've organized content in a much easier way for users to find it, or to reorder it to their preference; and we've included a Magic Remote that can work just like a mouse to get to something by pointing and clicking.