TV Makers Talk Features, Future at CE Week
Last week’s NYC-held CE Week Conference/Exhibits Show provided some key TV marketers with the forum to offer their takes on the progress of technologies. They also opined about what consumer aspirations will be on the retail sales floor, in this crucial period marking the beginning of what all seem to feel will be a large flat-screen replacement cycle.
Steve Panosian, Samsung’s director of marketing, flat-panel HDTV products, said his company is “bullish on 4K. We project 4.5 million unit sales [for the market overall] in 2015 – a 4.5-times growth over 2014.” Underscoring the degree to which Samsung is Ultra HD 4K-committed, he said that this year, it comprises half of the company’s 70-model LCD/LED TV lineup. Samsung’s premium UHD experience is provided by the new SUHD sets, which he said offer a brighter experience and use advanced dimming and Nano Crystal technology.
Philip Jones, Sony’s manager of product technology and training, emphasized Sony’s stem-to-stern involvement in 4K technology hardware and content development. “We’re lens to living room,” he said, adding that “having a wide color gamut isn’t enough – it’s knowing how to use it – assembling the ingredients. There’s more to good HDR (High Dynamic Range) than just brightness. Are you buying a TV or a flashlight?”