TV Roundtable: A Race to the Top of the Premium TV Market
Dealerscope recently had the opportunity to chat with top executives from several major television manufacturers. We asked them pointedly about what differentiates their brand, how they’re positioning themselves in the age of mobile video consumption, and more.
Let’s dive in.
Dealerscope: Name one or two points about your company’s premium-level TV offerings that differentiate your brand. What are you doing to help dealers attach better sound options to the sale of your premium TVs?
Kevin Brinkman, Director, Product Marketing, TV & Projector, Sony: Our unique video processor, X1 Extreme, enhances picture quality regardless of the display technology (LED/OLED). Due to our superb processing power we were able to develop X-Motion clarity – a revolutionary motion enhancement for LED TVs – on our X900F series. Acoustic Surface technology continues on our new OLED A8F series, turning the screen itself into an immersive sound and video experience. To help dealers attach sound options we’ve redesigned our 2018 LED TVs with a slightly wider stance. The design matching X900F TV and our latest HT-X9000F Dolby Atmos sound bar ensure that customers who are looking for a complete package have even more reason to choose Sony.
Rick Calacci, Senior Vice President, Home Entertainment Sales, LG Electronics USA: AI (Artificial Intelligence) is here, and LG is leading the way with the new ThinQ AI TVs that link our webOS smart TV platform with built-in Google Assistant. There is compatibility with Amazon Alexa, too. This is consistent with LG’s AI philosophy that we call Open Platforms-Open Partnerships-Open Connectivity – to give consumers a convenient on-ramp to the smart home, unlike some other cumbersome, proprietary systems. Complementing AI TVs are advanced audio options that create a more immersive home entertainment experience – led by LG TVs and sound bars with Dolby Atmos sound.
Brett Hunt, Vice President, Sales & Marketing, Westinghouse Electronics: In 2018, we are introducing our new line of Smart 4k Ultra HDTVs utilizing the Android TV platform. Equipped with Google Assistant, Westinghouse 4K Ultra HD TVs with Android TV make it easy to quickly find the latest blockbuster movies, browse and discover new content, check game scores in real time and control smart home devices including connected LED light bulbs, light switches, thermostats and more.
Chris Larson, Senior Vice President, Sales and Marketing, TCL: TCL continues to drive premium and demonstrable performance with our award-winning 6-Series lineup. These sets are designed to create picture quality advantages that are easy for the consumer to understand. With Contrast Control Zone technology, NBP Photon LED backlights, and Dolby Vision, TCL makes it easy to maximize the performance of your content, regardless of the source.
Andrew Sivori, Vice President, TV Product Marketing, Samsung: Picture quality still is the most important factor in the purchase of a TV, and that’s why for 2018 we continue to drive the benefits of Quantum Dot technology. In the simplest terms, it’s the perfect combination of brightness and black levels, with the broadest range of color available today.
We’ve also introduced something that is truly unique in the industry this year, which we call Ambient Mode. The concept behind Ambient mode is that the TV can offer value even when it is “off” – that is to say, when it isn’t being used to play back content such as a movie or TV. With Ambient mode the TV can either blend into the background, by essentially reproducing the wall it is mounted it on – like a chameleon would its environment – or it can be used to display photos, weather, or news.
Every year, our engineers work to improve the sound quality of our TVs; 2018 is no different, and our new models feature enhancements to provide the best sound possible from a slim-profile TV. For those who prefer a more immersive sound experience, Samsung regularly offers numerous bundle options for TVs purchased with a soundbar.
Youssef Ibrahim, Senior Product Marketing Manager, Funai Corp. (Philips USA): Philips partnered with Dolby Vision to provide a premium feature offering on our 59-series 4K UHD TVs in 2018. Dolby Vision combines two powerful capabilities – high dynamic range (HDR) and wide color gamut – in a unique technology that works across cameras, production techniques, and consumer devices to deliver a truly stunning image on TV.
The technology is unique in supporting a better image, from the artist all the way to the pixel. The Dolby Vision ecosystem empowers movie and TV directors to fully express their visual ideas through content that is specially mastered for Dolby Vision. Advanced cameras, dynamic new postproduction and mastering capabilities, and expanded delivery standards support the creation and distribution of the enhanced image. The visual impact of this content can then be unlocked by a Dolby Vision-powered television to produce a stunning picture you didn’t know was possible on a TV.
To fully integrate Dolby Vision’s technology, we updated our smart TV platform to support streaming of Dolby Vision content via Netflix and Vudu. In addition, we made improvements to our smart TV platform to include the latest popular streaming applications and a full web browser to provide a complete entertainment experience.
Bill Baxter, Chief Technology Officer, VIZIO: VIZIO’s 2018 4K HDR Smart TVs are the ideal solution for dealers seeking to offer a smart TV packed with high-quality performance features. The P-Series Quantum, for example, is an ideal home theater solution for discerning videophiles. Offering an elevated level of craftsmanship, the P-Series Quantum features a bezel-less design with silver styling around the perimeter that further draws viewers into its striking picture. Technically, the display’s Dolby Vision HDR is enhanced with Active Full Array Max backlighting with 192 zones of local dimming for superb contrast and deep black levels, while up to 2,000 nits of peak brightness delivers unmatched highlights. Quantum Color Spectrum further elevates the viewing experience by producing a more complete palette of over one billion colors.
The latest P-Series collection offers a three-sided bezel-less design that pushes the image virtually to the edge of the display for a more immersive viewing experience. This modern aesthetic is combined with a blend of 4K HDR picture quality enhancements and smart TV and smart home capabilities. With support for HDR10, HLG and Dolby Vision HDR, a full-array backlight that utilizes up to 120 zones of local dimming, up to 1,000 nits of peak brightness and over one billion colors thanks to Ultra Color Spectrum, the P-Series delivers on next-level color, clarity and contrast.
VIZIO’s 2018 SmartCast OS, available in models ranging from the entry-level D-Series up to the premium P-Series Quantum, features voice control from Amazon Alexa and Google Assistant-enabled devices. Designed with an intuitive smart TV interface and offering thousands of apps with Google Chromecast built in, SmartCast enables the latest in 4K UHD and HDR entertainment. VIZIO Smart TVs come with free automatic updates as well, which will continue to add new features and apps going forward.
VIZIO offers high-performance sound bars at affordable prices that make it easy for dealers to improve the customer’s audio experience. From a full 5.1 surround sound configuration with clear dialogue and booming bass, to a simple two-channel setup, VIZIO’s current audio collection presents a sound bar solution for any consumer looking to redefine their home theater experience.
VIZIO just revealed its all-new 2018 Home Theater Sound Systems with Dolby Atmos. Designed to produce cinematic sound from every angle, even overhead, the new collection sets the standard for immersive in-home audio. They will be available in three configurations and feature independent upward-firing speakers that deliver up to 10 channels of sound from every direction. The VIZIO 46-inch 5.1.4, 46-inch 3.1.2 and 36-inch 5.1.2 Home Theater Sound Systems with Dolby Atmos will begin rolling out on VIZIO.com and to retailers later this summer and will be the perfect complement to VIZIO’s high-performance displays.
VIZIO also offers the SmartCast 36-inch 5.1 Wireless Sound Bar System that includes a three-channel sound bar – with 101 dB of sound – along with a wireless subwoofer and two satellite surround speakers. Featuring Chromecast built in, VIZIO SmartCast sound bars offer easy streaming of songs over Wi-Fi from Chromecast-enabled audio apps for uninterrupted playback. VIZIO’s SmartCast Mobile, an app that transforms any mobile device into a touchscreen remote, can control models in the VIZIO SmartCast collection. Non-connected 3.1 and 2.1 versions of the system are also available.
With a unique combination of power, size and style, the 36-inch Integrated 2.1 All-in-One Sound Bar with Built-in Dual Subwoofers offers a compact system for rooms with limited space. It delivers the full-bodied bass typically only found in a system with a separate subwoofer. Highlighted by two internal subwoofers that are paired with four modules for deep, robust bass, as well as DTS Virtual:X sound enhancement for simulated overhead and surround sound, the sound bar can transform the living room into a home theater or private concert hall.
Mark Viken, Vice President, Marketing, Hisense USA: Hisense recently launched its one-of-a-kind Laser TV, unlike any offering currently on the market. For far too long, the luxury television market has been dominated by expensive panel TVs and projection systems that require their own dedicated room and extensive, invasive installation. The Hisense Laser TV was designed to offer an industry-leading alternative for consumers looking for a big screen with premium movie-theater picture quality and sound, and a simple setup experience.
The TV pairs laser light technology that is both bright and energy efficient with a slim, panel-less screen design that hangs elegantly on any wall. The TV features High Dynamic Range and Ultra High Definition upscaling, resulting in 10x the motion rate of OLED. With a 20,000-hour laser light engine and panel brightness of 3000 lumens and Advanced Color Technology, the 4K Laser TV will make sure HDR content looks nothing short of beautiful. Furthermore, the screen is designed to be viewable in any room regardless of size or light. Ideal for cord cutters, the Hisense Smart TV interface makes it easy to access the best apps and will be able to work with Alexa this year. This summer, consumers will have the opportunity to use the exclusive Fox Sports app to personalize their World Cup viewing experience.
Designed to provide a truly cinematic experience, the Harman/Kardon audio system offers superb dynamic range, exceptional accuracy and room-filling sound with virtually no distortion. Harman engineers custom-designed the audio system to match the premium picture technology. The 2.1 system has five speakers, two each in the left and right channels and a wireless subwoofer to provide deep, rich bass. The system offers 110 watts of room-filling sound.
What type of merchandising/promotional help are you providing your retail partners to clarify your premium models’ benefits on the sales floor and boost sales?
Calacci: We’re investing in consistent brand, consumer and retail messaging platforms. In-store, we’re focused on dedicated premium merchandising solutions providing high-quality content and consumer-friendly messaging that demonstrate the intrinsic value of our technology and product performance, from OLED to HDR to AI and audio. Online, we’re carrying those same messages with improved content and interactive videos. Retail sales associate training includes all this and more – including a new interactive online training platform that provides access to real-time classes with incentives to learn, pre- and post- new-product launches. We’ve also stepped up our retailer-level face-to-face training this year.
Larson: TCL works with our retail partners to find the ultimate way to present the product and technologies we are bringing to market in a way that helps the consumer understand the value we are delivering. This ranges from in-store endcaps and demonstration stations to sales training (both electronic and in-person) to custom content that helps tell the story. Every retailer has a different tool-kit and we have the resources to supply that which is most effective.
Sivori: Samsung offers numerous options for our retailer partners when it comes to in-store merchandising displays and POP. In addition, we provide high-quality videos highlighting the benefits of QLED and extensive training programs that educate retail sales associates on our premium lines.
Hunt: We are developing point-of-purchase materials including videos that can be utilized at the retail level helping explain the features and benefits of our Android TV. Plus, depending on the retailer, we will be offering value-add opportunities to the consumer who purchases our Android 4K UHD TVs. This could range from an additional year warranty to trial subscriptions to some well-known apps.
Brinkman: We will continue our winning formula with retail partners to deliver best-in-class customer experience in our dedicated Sony Experience pads throughout the U.S. This is where seeing is believing and sales staff are able to showcase the Sony benefit and difference.
Baxter: VIZIO provides a branded space at retail such as Best Buy that allows us to better explain our technology benefits to store associates and customers. VIZIO also participates in a number of regional and local training events and learning networks where retail store associates can receive training in person, or they can take online courses at any time that is convenient for them.
Viken: We are ensuring our retailers are armed with talking points about Hisense’s partnership with the World Cup. For example, Hisense is the official TV of the World Cup and we will have exclusive 4K coverage of the matches as part of our media buy with Fox Sports—something no other brand can offer. Furthermore, the exclusive Hisense/Fox Sports application will feature multiple Fox Sports digital feeds, including the ability to choose from a variety of live viewing angles during games, such as feeds that focus on specific teams or aerial views. The app will feature live games and near-real-time highlights from 37 customizable camera angles and original soccer content – all in stunning 4K. Hisense Smart TV users will also have access to a bevy of pre-produced content including “Road to the World Cup” features and Phenoms, the exhilarating documentary series that chronicles the journey of the next generation of hopeful World Cup stars on their quests to represent their countries.
Do you think that the video content consumption trend, which last year showed an increasing skew toward content consumption on devices other than TVs, will continue in that vein in 2018? If so, how are you strategizing for this consumer behavior to maintain the appeal of your brand’s large-screen TVs?
Larson: We don’t see the trend exactly like that. Although people are consuming more content on devices other than TV, the truth is that they are simply consuming more (and different) content than they were a few years ago. Although Netflix CAN be watched on any device, the television still dominates their hours. Other sources (like YouTube) that were once limited to mobile devices are now used on televisions broadly. Although a phone or tablet is OK for personal consumption, your TV will still be where friends and family gather to consume content together. Our partnership with Roku helps ensure that whatever content you choose can be enjoyed on your TCL television.
Hunt: With the introduction of our Android TVs, Westinghouse is providing Smart 4K Ultra HDTVs that allows consumers to watch all types of content on. From the traditional long-running TV shows to streaming exclusive shows, short videos as well as news and sports clips that they might be accustomed to watching on smaller devices, all can be viewed on a Westinghouse Android TV. By doing this, we are providing more avenues for consumers to watch their favorite content and we feel that consumers still want that central area where they can watch content with their friends and families.
Sivori: Interestingly, while more and more consumers are viewing media on multiple devices, the large-screen TV segment is growing rapidly year over year. So while the trend towards other devices may impact smaller screens, consumers still want to enjoy their content on larger screens when in the home.
Baxter: VIZIO believes the TV’s role within the entertainment ecosystem needs to evolve to keep up with the ever-changing landscape. The TV needs to function as another connected device in a consumer’s life, where content can be enjoyed on one device, and paused and resumed on another without interruption.
Brinkman: Sony believes there will always be a need for a large-screen experience. And of course we understand that as customer behaviors change, we must adapt with current trends. That is why our 2018 products continue to leverage the Android TV platform. The flexibility and choice of applications makes Android TV the perfect choice in an ever-changing landscape of evolving content trends.
Calacci: To be sure, LG is well positioned for the Gen Z types consuming video content on smartphones and tablets. But there’s no question that big-screen viewing is alive and well, driven by advances in technology like 4K UHD and LG OLED. We’re seeing that consumers want to have the most robust viewing experience with large screens that bring high-quality content to life in their homes. NPD shows this to be a trend especially for premium display devices like OLED and Super UHD.
Viken: Hisense is all about bringing people back to the living room for shared viewing experiences. While consumption of content on additional devices is becoming more popular, there are still plenty of viewing experiences that just can’t be replicated and enjoyed to the same level on a phone or tablet — events like the World Cup, the premier of your favorite HBO show or getting your friends together for a multi-player extravaganza on your PS4 or Xbox One.
As a company, we build products and partner with brands that enhance the viewing experience. For example, in 2018, Hisense will be joining the rest of the world to celebrate the 2018 FIFA World Cup as the official TV sponsor of one of the biggest sporting events in the world. Devotedly watched by passionate fans across the globe, the World Cup draws billions of viewers every four years. However, it doesn’t stop there, as Hisense will also be actively integrating its display technology and product directly into the foundation of the tournament with the goal of giving people around the world access to the best soccer experience possible on TV.
The Hisense soccer experience will be centered around the exclusive World Cup application, a dynamic content hub for everything soccer that will be available in select regions across the world. In the U.S., this application will be the Fox Sports Go: 2018 FIFA World Cup Edition app, which will be available exclusively preloaded on new Hisense Smart TV products.
What outside factors that influence overall consumer confidence and discretionary buying patterns do you think will have the most significant impact on TV sales, going into the second half of 2018?
Calacci: There are a number of positive signs. The federal income tax cuts are increasing discretionary income. With unemployment at records lows, job security has people feeling more confident about the future, and as such, they are more comfortable investing in home improvements like new entertainment systems and devices. Home values are back, and, in many cases, higher than they were prior to 2008; home equity levels at all-time highs give people good feelings of confidence.
Larson: the advent of HDR in general, and Dolby Vision specifically, has created a viewing experience that did not exist a couple of years ago – not just more resolution, but a truly immersive experience. As storytellers have learned to take advantage of these capabilities, that experience continues to improve. As large televisions (particularly 65-inch) become more affordable, upgrading to one of these new televisions becomes an extremely attractive option for that entertainment budget.
Ibrahim: The present tension between the U.S. and China on fair trade might cause some disruption in the second half of 2018.
Viken: As a global manufacturer, Hisense looks at trends at a macro level across the globe. Consumers are opting to buy larger and higher-resolution 4K TVs for their homes. They also are looking to “cut the cord” and buy Smart TVs that offer a wide range of content choices. While political uncertainty will always be a factor, Hisense is well positioned due to its global supply chain system to be able to continue to offer great value to US customers.
Digital assistants are catching on as standalone devices in homes. How important from a marketing standpoint is it to your brand to incorporate integration of voice control within the TVs themselves – and how are you differentiating your approach in that regard from other brands?
Calacci: The LG ThinQ AI approach with both Google and Amazon brings new flexibility to enhancing a home entertainment experience and controlling a smart home through an LG TV. Frankly, the smart home is still in its infancy, but things like LG AI TVs, compatible with leading digital assistant platforms, give people comfortable and useful ways to have a more connected lifestyle.
Hunt: We believe that incorporating digital assistants into the TV will be a differentiator for us, moving forward. We are one of two Tier 3 brands that are currently selling TVs incorporating the Android interface. With the incorporation of Android TV and Google Home into our TVs, this will provide our customers with a smart home hub right in the living room or wherever they watch TV. From the comfort of their living rooms, they can control anything in the house through the My Google Assistant.
Brinkman: Integrating Voice Assistants in our platform is a key part to the evolution of interconnected devices and the entertainment hub (i.e., the TV). Leveraging a fully integrated Google Assistant in our TVs allows users to not only control IoT devices and assistant-controlled apps, but also intelligent contextual content searches and discovery. Sony TVs also connect with Amazon Alexa-enabled devices for hands-free control to seamlessly power up your TV, change channels, control volume, and more.
Sivori: Voice control is rapidly growing across multiple devices in the CE industry. As consumers become more comfortable with simply speaking their commands/questions, and with devices now reaching a point where speech recognition is more natural, this trend will only continue.
The 2018 lineup feature Samsung’s own voice assistant, Bixby. By incorporating Bixby Voice Control, our customers can now not only control the basic functions of the TV, but also access more in-depth controls (such as menu commands) simply by speaking into the remote. It also offers the ability to search for content and answer questions, just as any other AI Voice assistant would.
More importantly, this year Samsung TVs are part of a true multi-device experience that delivers on the promise of seamless integration. Samsung is uniquely positioned to provide a simple experience across mobile devices, CE products like TV, and even appliances – all connected to each other, all sharing across platforms. This year we’ve even integrated SmartHome control through the TV, just as it would be through a mobile device, thanks to SmartThings.
Viken: Unlike many TV brands, Hisense will offer two options for consumers – Android TV and the Hisense Smart TV platform. Additionally, users will also be able to conveniently customize their viewing experience with just the click of a few buttons or the sound of their voice with Amazon Alexa integration. Announced just before CES, Alexa capabilities will be available on select models of Hisense 4K Smart TVs for the very first time. This new integration will allow users to control pretty much everything: basic TV functions, accessing built-in apps, connecting to music services and even ordering groceries. Alexa will also enable users to connect to other smart home products to control Alexa-integrated devices like lights, air conditioners, allowing end users to operate other IoT devices that work with Alexa, and more. Android TV users will be able to use Google Voice Assistant.
Baxter: VIZIO’s SmartCast TV platform is unique in that it offers voice-control support for both Amazon Alexa and Google Assistant. This compatibility allows users to control their TVs by utilizing voice commands to turn their TVs on and off, change channels or adjust volume – and for Google Assistant users, even stream content to the TV.
Ibrahim: Digital assistants such as the Google Home are quickly growing traction; smart devices are easier to set up, integrate with other smart devices, and are easy to operate. Starting in Q4 2018, Philips will be launching our first range of Android TVs to support Google’s Digital Assistant. The Philips Android TV is extensive in its capabilities, in which you can: stream your favorite entertainment from popular streaming applications; play video games using your TV remote control; cast your smartphone or laptop to your TV; download apps through the Google Play Store; and activate Google Assistant to control it all.
Our new Philips 24-inch KitchenTV is unlike any other TV in the U.S. marketplace. The new Philips Android KitchenTV boasts a powerful built-in speaker, Google Assistant, and most importantly an integrated far-field microphone. No longer do you need to touch your remote control to control your TV; simply say “Hey Google,” and activate your next command, from the kitchen sink, to the breakfast table or on the way out. With the integration of Google Assistant, it allows you to play your favorite entertainment, listen to music, and quickly launch your favorite apps. For those who like to cook, the Google Assistant can go through your favorite recipes step by step, repeat steps when told to, all without touching your remote control. When the pantry is running low, your favorite items can be ordered via Google Assistant; a quick “Hey Google, buy milk” command triggers the purchase option at your favorite retailer, and a simple “yes” completes the order.
Now that things are moving along regarding the ATSC 3.0 broadcast standard, what can you tell retailers at this point about what that progression will mean for your brand in your long-term product planning? What features can dealers look forward to in your lines - and how far down the road - that will be easy for them to leverage as marketing points, on the showroom floor?
Calacci: At LG, we’re really proud of our role as co-developer of the ATSC 3 Next Gen TV standard. This is an important year when we’ll be supporting broadcaster trials and field tests around the country, but it’s too early to be promoting this at retail. Although LG already has TVs with dual ATSC 3.0-1.0 tuners on the market in Korea, the consumer launch in the U.S. is still a year or two away. Some core features of ATSC 3.0, like 4K, HDR and immersive audio, are in our products today, and we’ll be ready for over-the-air reception of these and many other new services when broadcasters roll out Next Gen TV down the road.
Ibrahim: Philips has partnered with Technicolor to implement the ATSC 3.0 Technicolor HDR experience into the new Philips lineup in 2019. The combination of Technicolor HDR technology and the ATSC 3.0 broadcast standard will dramatically improve the television experience, especially when watching live sports. By supporting HDR10 and Technicolor you can truly experience HDR across a vast selection of broadcasting, streaming content and peripheral devices. Philips plans to launch ATSC 3.0 TVs in the second half of 2019.
Baxter: VIZIO HDR TVs and displays now support HLG High Dynamic Range, which is likely to be the format broadcasters will use to offer HDR content to consumers via ATSC 3.0. This is just one of the ways VIZIO has shown a commitment to providing consumers with additional value-added features well past the point of purchase.
Viken: Hisense showcased ATSC 3.0 Next Gen TV at CES 2018. Next Gen TV is one of several technologies under development by our R&D teams that are focused on the future of TV – Hisense is at the forefront of enhancing the customer’s viewing experience with revolutionary features and display technology.
Consumers can receive Ultra High Definition TV over-the-air by simply connecting an antenna to your Hisense TV with built-in ATSC 3.0 tuner. The Hisense Next Gen TV supports: 4K Ultra HD - 3840 x 2160p; High Dynamic Range; Wide Color Gamut; and the Advanced Emergency Alert System.
Content is delivered in IP packets with HEVC/H.265 for the highest video auality; Dolby AC-4 for immersive, personalized audio; and up to 120fps for fast-action, crystal-clear pictures on TVs, tablets, mobile phones, PCs and in automobiles for both real-time and time-shifted viewing.
Hisense sees ATSC 3.0 as a fundamental building block to take the viewing experience to the next level. On one side of the platform, ATSC 3.0 provides the over-the-air delivery of SHVC video, Dolby AC-4 audio, AEAS, and advanced analytics. On the other side, we can now further enhance the viewing experience with features such as interactive TV, content realization, layered content and user personalization.
The ATSC 3.0 rollout will begin this year. Consumer products will become available when the broadcast infrastructure is in place – we foresee an early-adopter market sometime in 2019 and a robust market a few years down the road. The first products will likely support both ATSC 3.0 and ATSC 1.0 (note: ATSC 3.0 is not backwards-compatible, which is an area both broadcasters and manufacturers must be sensitive to).
Are there any other salient points about your 2018 line that dealers should be aware of that may not have been addressed earlier?
Sivori: Last year, in addition to launching QLED TVs and the benefits of Quantum Dots, Samsung introduced a number of features in our products that truly differentiated our premium TV line – features such as our new SmartTV platform that instantly recognizes external devices connected to it, the Invisible cable that links the TV to our One Connect Box, and our “no gap” wall mount. All of these features have been well received.
In 2018, we bring all of these individual features together to truly make the TV the hub of activity in the home.
Larson: The way our customers are consuming big-screen entertainment is rapidly changing. Millions of U.S. homes now use streaming services like SlingTV, DirectvNow, YouTube TV and others. Meanwhile, traditional pay TV subscriptions are declining. So as the “what you want, when you want it” content delivery method popularized by Netflix, Amazon Prime Video, Hulu and others continues to gain traction in U.S. homes. TCL Roku TVs are ideally positioned as viewing habits move from legacy linear video delivery boxes to the simplicity of streaming directly from your TV. A number of our customers continue to take advantage of free over-the-air ATSC reception that has always been supported on TCL Roku TVs. For those customers, the free 14-day broadcast TV program guide with More Ways to Watch and available 90-minute broadcast live TV pause features deliver some of the same “anytime” flexibility to broadcast TV that consumers have come to expect from streaming services.
Baxter: [There is] Quantum Color Spectrum. Equipped with VIZIO’s advanced Quantum Color Spectrum technology, the P-Series Quantum utilizes more than one billion colors to match every hue and tone with cinematic color closer to what the human eye sees. [Also,] VIZIO’s 2018 M, P and P-Quantum Series TVs offer an Infinity Edge TV Design. With a sleek edge-to-edge screen design, the screen pushes to the display edges for a more immersive experience. [And] VIZIO provides an unprecedented smart TV experience: The 2018 SmartCast OS is a versatile smart TV solution that delivers the latest in 4K Ultra HD and HDR entertainment. SmartCast accommodates a range of users, from those simply seeking easy-to-use smart TV features, to cord-cutters and even smart home enthusiasts. SmartCast Home brings popular, must-have apps like Netflix, Prime Video, Vudu, iHeartRadio, Crackle, Xumo and Pluto TV directly to the screen, while the system simultaneously provides access to thousands of Google Chromecast-enabled apps via the user’s smart phone or tablet.
Content recommendations also appear on SmartCast Home, which features easy-to-browse free and trending content suggestions that are instantly accessible with the included remote. If users know what they want to watch, but need help finding it, the Universal Search feature conveniently enables searching across multiple apps at once. SmartCast offers voice-control support when used with Amazon Alexa and Google Assistant devices, as well. By utilizing spoken commands, users can turn their TVs on and off, change channels or adjust volume – and for Google Assistant users, even stream content to the TV. Coming soon, the VIZIO SmartCast platform will also include YouTube TV and a new steaming service geared to cord-cutters.
Designed to take the entertainment experience one step further, the soon-to-launch streaming service will allow cord-cutters to stream from over one hundred free streaming Internet channels. [Also,] VIZIO TVs include Chromecast built-in; download any of thousands of Chromecast-enabled apps to a smartphone, then tap the Cast button to stream on the TV and discover a range of free, subscription or paid content.
Viken: In addition to Hisense’s premium Laser TV, Hisense is also launching its H10E Series 4K ULED Smart TV, which utilizes more than 1,000 backlight zones and over 2,000 nits to deliver exceptional picture, along with top-line features including ULED technology, Dolby Vision HDR, HDR10 and Android Smart TV platform with Google Assistant.
More than ever, consumers want beautiful products that offer intuitive and dynamic design that make finding the best content in the highest quality easier. Hisense has taken that philosophy to heart with the Hisense H9E Plus Series 4K ULED Smart TV, featuring a bezel-less design with sleek lines, and a 360-degree experience that makes it one of the most beautiful TVs of 2018. H9E Plus will feature ULED, ultra-wide color gamut and Dolby Vision HDR and HDR-10 technology as well as built-in, room-filling Harman/Kardon audio.
Additionally, we are excited to launch our R7 Roku 4K UHD Smart Hisense Roku TV this year. Featuring 4K Ultra High Definition resolution, the R7 packs incredible detail into an HDR-enhanced display that boosts contrast and color. With Motion Rate processing tech, you can enjoy the fastest action with lag. The TV serves up a massive library of premium content at the touch of a button. It is simple to set up, easy to use and perfect for all streaming purposes.