TV Still Reigns, Smartphones Gain Ground in Latest CTA Technology Ownership Report
In its 19th Annual Consumer Technology Ownership and Market Potential Study, the Consumer Technology Association (CTA) reported some interesting findings based on year-over-year data. The annual report, which ranks devices based on household penetration rate also calculates the total number of devices owned across a wide range of consumer technology categories.
The study found that 96 percent of households have at least one TV, which held steady year-over-year. However, the total number of TVs owned dropped 3 percent to 308 million. Smartphones, on the other hand, saw big gains across the board. Smartphone household penetration jumped six points to 80 percent, moving the category into second place on the list, and the total number of smartphones owned jumped 13 percent to 238 million.
The top-five was rounded out by DVD/Blu-ray players (household penetration at 70 percent, down 7 points), wired headphones and earbuds (70 percent penetration, and the most frequently-owned product at 352 million units), and notebooks/laptops/netbooks (69 percent penetration, 12 percent unit-ownership increase).