TV Vendors: Independent Dealers Still Matter
Dealerscope recently talked to executives from several of the major TV manufacturers about how they are re-strategizing their businesses to gain profits and to help dealers capture higher-ticket sales and better margins through the rest of the year. Here’s the first of a series of outtakes from the interviews. Expect more in the coming days at dealerscope.com. See our July issue for the full report.
DEALERSCOPE: Relationships between independent dealers and TV manufacturers are more strained than they’ve ever been. Do independent dealers matter to you any more?
Michael Fasulo, Executive Vice President, Sales Operations, Sony: Yes, we have always been and continue to be supportive of independent dealers. Not only is their existence good for America and their success needed for a healthy return in this nation but also critical to drive excitement in the CE industry. Regional independent dealers account for more than a third of our business. They have the staff, the knowledge and the intimacy to provide one-to-one experiences to consumers while demonstrating the full benefit of today’s great products and services of Sony’s offering. They complete the value equation.