Tweeter to Focus (Even More) on Upscale Market
In an effort to stave off the effects of an increasingly challenging price war with the likes of Best Buy and Circuit City, Tweeter will now choose to focus its efforts on the upscale market. With a renewed focus on custom installation and the acceleration of an already underway concept store rollout, Tweeter plans to recover from dropping stock prices, job eliminations and sales decreases that have plagued it of late. A concentration on mid-to upper-range TVs will be complimented by the elimination of low-end flat TVs this year. Although Tweeter sold more sets in Q4 2006 than Q4 2005 by 15 percent, flat TV prices fell 24 percent, precipitating an overall company sales drop of 10 percent.
David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.