Tweeter Makes “The Great iPod Exchange” Incarnate

By David Thomas

Tweeter Home Entertainment Group has become the first U.S. retailer to offer an iPod trade-in program by teaming with NextWorth Solutions, creators of the online “Great iPod Exchange.” Customers can now trade in their used iPods at Tweeter for a store credit to be based on the music player’s model and condition. Explains Jonathan Magasanik, vice president and general merchandise manager for Tweeter, “We accept a customer’s iPod in just about any condition, inspect it

and award the customer credit on the spot.” To evaluate the iPod, Tweeter sales associates will use NextWorth’s iPod calculator, which also exists online at NextWorth’s Great iPod Exchange Web page.

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David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.