Tweeter Re-Launches Boston-Area Store
A year after its bankruptcy, the reconstituted, now-private Tweeter has returned with a new prototype store in Dedham, Mass., the Boston Herald reported this week. The store, located a few miles from the company’s former headquarters in Canton, Mass., the new store expands the company’s “playground” concept, which was first developed in the waning days of its pre-bankruptcy days. The store includes “try me” buttons, encouraging customers to check out how products will fit into their homes.
Now known as Tweeter Opco LLC, the company has downsized both its store count and distribution network and brought in new management.
Meanwhile, the outdoor concert venue in Mansfield, Mass., formerly known as the Tweeter Center, is now the Comcast Center, the Boston Globe said. Former Tweeter Centers in Illinois and New Jersey have also been renamed in the last year.