Two Mirrorless Nikon Cameras on the Way Means Sony Finally Has Competition
If you haven't been paying attention, Sony has been dominating the camera market, leaving Canon and Nikon in a tailspin. Sony's A7 III was more than just a full-bodied mirrorless camera, it was a sign that the bar had been set beyond the current capabilities of its competitors.
Nikon has finally responded, with rumors that two mirrorless cameras are on the way, ready to ship sometime next month. The rumor details that it will probably be full frame - although that can't be confirmed - and they will be offered in 24- 25-megapixel and 45- 48-megapixel respectively. The 5-axis in-body stabilization, 9 fps lineup will have a "similar body size to the Sony a7 with better ergonomics and a better grip."
Canon, on the other hand, has been spotted releasing small bits of information on their own pair of full-frame mirrorless cameras "before the middle of 2019." The two cameras from their camp will sport a 30.4-megapixel and 24-megapixel models, both with 4K video capabilities.
This is good news for Nikon and Canon faithful as Sony's A7 III was truly one of the best $2,000 cameras on the market, appealing to the prosumer crowd. Things have been increasingly tough as well thanks to an absolutely stunning lineup of smartphones that have otherwise gutted the point-and-shoot market. Combined with the headaches that some newer cameras brought on by not being compatible with older lenses meant upgrading seemed less and less enticing for consumers.
The biggest problem with Nikon and Canon is seemingly a lack of innovation. Or maybe they are afraid to alienate their fans with too much innovation. However, that is starting to bite them because Sony is not afraid to do something a little bit dangerous. They were never the king of this market but their recent willingness to do the unexpected has paid off big time. Sony is packing more features for less money, making the world of mirrorless vs DSLR pretty lopsided. The gap is wide and Canon and Nikon are on the wrong side of the river but don't count them out just yet.