Turning Luxury Into Necessity Closes Sales
LUXURY: An item that is desirable but not essential; an activity that gives great pleasure. You will close the sale when you convince customers that they can’t live without a product or that they’re better off buying the product or service from you instead of your competition.
Even if you are selling a product that is a necessity of life, you can use the technique of “A luxury—once had—becomes a necessity” by making your service the luxury the customer cannot live without.
The two ways I have always been successful with turning a luxury into a necessity are: