Jumbo Electronics, a large OmniChannel retailer in the Middle Eastern region and fintech company Loylogic's PointsPay e-payment platform, have announced a new partnership that allows members of leading loyalty programs to redeem points and miles directly when shopping on Jumbo's e-commerce website.
Members can now use PointsPay to redeem their Etisalat (an Emirati telecommunications company) Smiles or Etihad (an Emirati airline) Guest Miles or use them as cash when purchasing products on the Jumbo website. The collaboration with Jumbo offers a seamless process that is directly integrated into the Jumbo website checkout page, so customers can enjoy instant redemption of points and miles. Members that are missing points for a purchase, can also flexibly pay the balance by card.
Aileen Parsons, Head of PointsPay at Loylogic, explained the collaboration by saying, "We're ecstatic to join Jumbo on their journey and enable them to connect experiences with loyalty members around the world through our innovative PointsPay solution. Loyalty program members are always seeking new ways to redeem or collect more miles and points. Providing more choice through PointsPay positively impacts engagement, brand loyalty and boosts points sales for programs while driving a completely new customer base to merchants like Jumbo."