UHD Alliance Devises Standards, Logo for Ultra HD Premium
In an announcement made prior to the opening of the 2016 CES, the 35-member UHD Alliance of CE manufacturers, film studios, content distributors and tech companies unveiled a new consumer-facing Ultra HD Premium logo and will start certification and licensing to identify for consumers the hardware, content and services that meet the criteria the group has set for what is defining as a premium Ultra HD experience.
The decision to create this new standard and logo was spurred by the widespread adoption by consumers of Ultra HD 4K TV sets; the group cited studies showing that by 2019, more than 300 million sets will be in use globally. With the addition of more picture enhancements to UHD, such as High Dynamic Range (HDR), it was felt that the defining specs needed to “go beyond resolution,” according to a statement by the Alliance.
The logo, the statement said, is “reserved for products and services that comply with performance metrics for resolution, HDR, peak luminance, black levels and wide color gamut, among others.”