Ultimate Audio Surpassing the Ultimate Challenge
But concentrating on these core categories wasn't always Ultimate's plan. At one time, as much as 15 percent of its business was in PCs. According to McEntire, the company wasn't really making money in that category and decided to "put our focus where we thought we could do best."
The company does still sell Sony PCs and monitors, as well as Canon printers, in order to keep abreast of the market.
In addition to its focus on core CE categories, McEntire also pointed to the company's ability to provide a total solution.