Ultimate Electronics Rejoins PRO Group
Ultimate Electronics and the PRO Buying Group have resumed their business affiliation. The regional specialty retail powerhouse was a member of PRO Group for 17 years before a recent, brief hiatus.
The 65-store Ultimate chain becomes PRO Group's 17th current member, repositioning the buying group as an enterprise with 310 storefronts with annual retail sales of $2.3 billion.
Ultimate rejoins PRO Group with the philosophy that the advantages of membership outweigh the fact that some of Ultimate's competitors in various markets are also members.