Ultimate Signs DISH
Ultimate Electronics, a Colorado-based home and car entertainment CE retailer, has signed an agreement with EchoStar Communications to offer DISH Network satellite TV products and services in its 32 stores throughout Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico and Oklahoma.
“We are partnering with DISH Network because it is a natural fit with our current business model of offering the largest selection of high-definition televisions,” said David Smith, Ultimate Electronics’ senior vice president of marketing and product. “This agreement makes Ultimate Electronics a one-stop-shop for all high-definition television needs.”
DISH Network offers 75 HD channels. Through Jan. 31, 2008, DishHD is available free for six months to new customers with an 18-month commitment. New subscribers may also receive a free upgrade to the company’s HD DVR receivers.