Ultra HD = Ultra-Opportunity
Ultra HD (sometimes referred to as 4K) is the latest display innovation to hit the market; but unlike other TV feature advancements such as Internet-enabled, 3D or super-thin bezel TVs, UHD addresses consumers’ desire for the best picture quality possible. For this reason, CEA believes Ultra HD equals ultra-opportunity for dealers seeking to sell the future of television today.
UHD TVs are entering stores across America and the buzz is spreading as manufacturers meet shipment promises made at the 2013 International CES. At the same time, many folks are asking questions about UHD similar to those asked when HD arrived more than a decade ago. Where is the native UHD content? Can consumers tell a difference from Full HD? To maximize their UHD opportunity, dealers need to understand several key points as they relate to the technology and consumer behavior. This is where CEA can help.
CEA established the following minimum requirements for TVs to qualify as UHD: a display resolution of at least eight million active pixels (at least 3,840 horizontal and at least 2,160 vertical) and an aspect ratio of at least 16x9. Displays must also have at least one digital input capable of carrying and presenting native 4K format video. While the definition of UHD may seem complex, this is a visual technology that is easy to understand once it’s seen.